Tata Motors has launched the click to Drive online sales platform that may enable a customer to shop for any car or SUV of the car manufacturer without paying a visit to the dealership. The products available on the platform are Tiago, newly-launched Altroz, Tigor, Nexon and Harrier.
The Click to Drive platform integrates quite 750 outlets of Tata Motors across the country, with the availability of auto home delivery for the shoppers at a later date.
A customer will register on the click to Drive platform and choose any car or SUV of his/her choice. Every product encompasses a video brochure giving details about its features and specifications. After selecting the vehicle, one will have to choose the dealership. A customer can either get the vehicle delivered at his/her home or pick it up from the dealership.
After paying the booking amount, a customer will receive an order confirmation by e-mail, following which he/she is guided by the Tata Motors center and a sales consultant from the chosen dealership. Also available are finance and exchange services and details on price quotes, among others.
Tata Motors is providing an immersive virtual showroom experience, christened as Imaginator, for the shoppers inquisitive about buying Tata Altroz. The premium hatchback is often customized using Imaginator.
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